Advertisements Evaluation

Radio Advertisement:

I really liked how to the radio advertisement turned out, the audio was great, I had a lot of people laugh, people knew clearly what the advert was trying to sell however, someone did tell me that the subject matter of this Steven person having been cheated on is a bit of a rough area as they doubt that Quorn would allow an advertisement contain subject matter such as that to be aired under their name. Besides that I believe that the radio advertisement went according to plan and I am really happy with how it turned out.

Viral Advertisement:

The viral advertisement is the best out of them all, the cuts are quick and keep the viewer engaged, the information I am trying to convey is clear and is recognised by the viewers and the tag line ‘Meat Free Mondays’ is loud and clear. The visual comedy keeps the audience entertained and keeps them drawn to the advertisement however, the footage is very grainy caused by the low quality of video my camera captures at. Also it was pointed to me after showing the advert to my peers that the voice over in the beginning is unnecessary as the stomach grumbling is good enough and shows that I am hungry.

TV Advertisement:

The TV advertisement is basically the Viral advert but shorter, but that does not take anyway and of the information shown in the viral add as it is all still conveyed.

I believe that the advertisements I have created have met the brief. I conveyed the information needed, they are suitable for the targeted audience and the tag line ‘Meat Free Mondays’ is in each advertisement. For the video advertisements I believe that the footage could have looked a lot better and I wish I spent more time on the filming process because I could have chosen a better location for the shoot and would have been able to produce a much higher quality of videos. I did not manage my time well however, that was due to me preparing myself for transferring to a different course.

The strengths of my advertisements are that I portrayed the information about the Quorn meals and the Meat Free Day campaign clearly. Also I have a very humorous personality which conveys in these adverts as I purposely tried to make them funny to the audience to keep their attention and for them to remember them which will help boost Quorn as a business. When it comes to weaknesses its mostly to the quality of the footage and my time management as they did affect the outcome of the advertisements.

Here are feedback from my peers:

Harrison Walker – “In my opinion I thought the overall campaign was excellent. The production was very professional, the sound was well balanced and the camera work was very clear and work perfectly. I also love the sound effects he uses and it brings an approach that visuals would not. Well done Cerig.”

Cameron Hardman – “Very well filmed, thought out and planned. I like the quick edits and the humour of the long wait of the microwave. Camera angles worked very well and used appropriate sound effects. Does definitely fills the brief.”

Tyler Jennings – “I liked the editing a lot, it seemed very similar the the style of Edgar Wright. The sound effects you used were good especially the microwave ‘pinging’ sounds and the bit where the car drives off and comes back.”

J Thomas – ” I really like the varied amount of different camera angles and shots so it keeps the advert interesting to look at and all of the follow up shots like when your pressing a button you made a close up to emphasize the actions however, I feel that you should of had done something when in the transition of you leaving and you returning maybe just some quick shots of something else just to keep the audience interested. I like the theme and comedy that was displayed within the as well as the voice acting however, I feel that if you had added some sound effects to the advert it might make the advert feel more alive and interesting.”