Primary Research:
When it comes to primary research I have decided to create questionnaires for peers in my class as I could get their opinions on Meat free foods and If they would participate in the ‘Meat Free Day’ that Quorn is doing to promote their products. The questionnaires will help me see if a lot of people know who Quorn are as a company and their products, which will then help me in the creation of my advertisements in knowing how much information on the company I need to include.
Secondary Research:
With secondary research I have included graphs from the BBC website which show how many vegetarians and vegans there in Britain and also how much sales how grown since 2011 and how much they are predicted to grow up to 2021. I am using this as it is good information to have on how many people in the world do not actually eat food with meat in it and the growth in meat free products can be due to Quorn. Granted this is me just speculating, however Quorn is the largest proprietor of meat free products and is mostly likely the cause of the growth as they are so well known.
I'm a 90's Child... 