I have chosen to do the Texas Homecare advertisement as I feel I can be the most creative with this advertisement and change certain things around while retaining the main selling point of the product.
The idea I have for the advertisement follows the same story with the girl going out till late and with her promising that she should be home before midnight, however instead of showing her sneaking in and showing the consecutive cuts of her coming back home after many late nights again, instead it will show the parents going to sleep so as to let the audience that they are in fact asleep. Then it will transition to the front door, a digital time will give the audience something to show the passing of the time from 10:30pm to 2:00am.
The girl then stumbles through the front and the burglar alarm goes off, she chuckles and tells the alarm to ‘shhh’ and drunkenly strokes the alarm system. She begins to fumble with the device to try and turn off the alarm when the light turns on suddenly and a gun fires and a bullet blasts through her head making her flop to the floor. We then cut to the father aiming a pistol with a look of shock and horror on his face, the logo then appears over him and the slogan is recited.
Research
I have watched 3 majorly different advertisement that are trying to sell Home Security products and in my opinion, they all sucked to say it simply.
Ooma Home Security – 24/7 Protection for Your Home AD
The Ooma Security advertisement was boring and was just full of play on words that linked the product to dogs. The advert was informative about the product and what it was capable of doing and how fast it is to set up etc. However the advertisement is supposed to entice you and keep your eyes to the screen, but after the 5th or 6th quick cut to someone install the Ooma security devices you just get bored and want to move on to something else.
Home Security Like Never Before AD
Ring’s advertisement has a lot of stylish visual effects, and a high production, but that’s all it has going for it. The advert is way too long and just recycles a lot of footage it has already used through the advert, It has similar points about its product like Ooma does and Ooma’s advert was shorter and looked better, and I didn’t like that advertisement.
Broadview Security : The Next Generation of Brink’s Home Security : Commercial : “Backyard”
Now Broadview Security’s commercial is a good example of home security advertisements. It begins with showing a realistic scenario with a parent and her child playing in their garden together which entices parents in the audience as we then see a burglar peering in on them which makes the audience feel a sense of dread and suspense and also that this could happen to them in reality. Also the entire scenario of the burglar breaking into the property, fleeing at the sound of the alarm, the property owners reaction, the Broadview security phone call seems real and genuine because the actors sell the emotions well and the scenario they are in is a realistic one. Also with the informative section towards the end and with the use of repeating certain words it really helps engrave the product into your mind.
Inspiration for the piece.
A lot of the inspiration for the advertisement and how it flows and looks comes from a few different movies and directors. So here is a list of the different films and their respected directors and why I am using similar styles that are seen in these examples.
Blade Runner (1982) and Drive (2011)
explain low lighting.
Hot Fuzz (2007) and Scott Pilgrim (2010)
explain match cuts
Commando (1985)
explain the gun spraying
I'm a 90's Child... 